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How To Create an Effective Geo-Targeted Restaurant Marketing Campaign

Monday, 21 August 2017 1:48:11 pm Pacific/Auckland

Restaurant marketing is essentially communicating what your restaurant, cafe, bakery, pizzeria, etc has to offer to potential guests. It is a way of inciting interest & describing the unique features of your menu, of your service, & of your location. However, as valuable as marketing can be, it presents serious issues when it comes to reaching the intended consumer.Read More
Posted By F.E.D

How Accounts Payable Management Systems Can Benefit Your Restaurant Business

Wednesday, 19 July 2017 5:44:01 pm Pacific/Auckland

The management of account finances is important to every business that is successfully operating today. Often we let our accounts payable fall behind in record keeping because it doesn't seem pertinent at the moment. And as such, with the fast paced market and busy schedules, accounts payable can fall to the wayside. To keep your accounts payable in an order you need an organised system to handle your finances.

How Accounts Payable Management Systems Can Benefit Your Restaurant Business 

4 Signs Of A Good AP Process

1. Your accounts payable system needs to be available 24-7 so you can appropriately make changes. As your business endeavors lead you through the rollercoaster of ups and downs, you need some organisation. Having the system available around the clock ensures that you can make data entries anytime you need to. Using an online system to keep track of this financial account is a good idea.

 2. Falling into the "I'll do it later" can be easy when invoices are piling up. During your busy season, you can quickly find a mountain of paperwork that hasn't been entered into your system. A good way to relieve you of this type of stress is to import invoices directly from vendors into a type of online system. Making payments to your vendors is critical to your business's reputation. Using online accounts payable management service you can schedule checks to be sent directly to the suppliers.

 3. Having a reference for all your accounts payable is very important. A tracking system must be utilised with any accounts payable process. Being able to track your payments is crucial to your business's success. Having the ease of tracking your payments online with a management service is fabulous. Using this system to take care of your accounts payable needs you can focus your attention on more important aspects of the business.

4. The finances of your business could be the most important aspect. Without a profit, you can't continue to operate. You want to be able to track items such as declining budget features, or even aging features. Aging features will allow you to ensure that your AP is paid in the time that is best for operations.

Your business's success depends upon your ability to handle and organises your finances. And without proper management, these accounts can get out of hand fast. Instead, opt for a success path. Choose a good AP tracking system that you will have 24-7 access and be able to see how your budget is faring. Keeping track of your accounts payable can prevent problems in the future for your business. And handling your budget properly starts with efficient management of your financial system.

Posted By B Singh

Professional Catering Primax Combi Oven

Friday, 12 February 2016 12:27:21 pm Pacific/Auckland

PRIMAX, Experience, ideas and solutions to the catering professionals service.Read More
Posted in Catering Equipment By F.E.D

How to Make a Beautiful Espresso with Bezzera

Monday, 21 September 2015 12:42:00 pm Pacific/Auckland


How to Make a Beautiful Espresso with Bezzera

To make a beautiful espresso you require three key pillars.
Firstly you need premium quality coffee beans, secondly a trained barista and last but not least a quality commercial espresso machine.

Luckily at Federal we can help you on two of these fronts but sadly one of them isn't a trained barista... …better luck next time.
But none the less we can assist you on your journey for the perfect cup of espresso. How? you ask, by providing you with a range of premium quality coffee beans and high quality espresso coffee machines to match.

This range will include the beautifully designed and made Bezzera Italian espresso machines.


Why Choose Bezzera?

Many other manufacturers such as Saeco, Faema, Boema, Nuova Simonell, Rancilio, La Pavoni, Expobar, Unic, Grimac, ECM, San Marino, Brasilia and Wega have utilised Luigi’s invention, but Bezzera still remains the machine of choice. Bezzera’s espresso machines have always been known in the industry as the Mercedes or BMW, due to their design, reliability and the consistency in their steam pressure which results in the producing of an excellent cup of espresso every time.

Here are some key points to note about Bezzera:

One of the key factors on the way to that perfect cup of coffee is the consistency of the pressure, developed when extracting the coffee. Too little resistance in the coffee handle does not allow for sufficient pressure that results in an under extracted coffee: weak with little crema. Too much resistance on the other hand will cause an over extraction, bitter coffee and with little crema. Also you should note that they are:

o Inventor of Espresso machines in 1901
o Family owned by the Bezzera family with a continual focus on producing machines that live up to the family
honour and reputation.
o Have been perfecting espresso machines and their manufacture for over 100 years
o High degree of temperature stability
o Superior steam availability & thermal stability due to double probe (Low/Hi) boiler system to control precisely the ratio of steam and water – unique to Bezzera machines
o Produced with high quality components with all panels being top grade stainless steel

Bezzera has over 105 years experience in the design and manufacture of coffee machines which has lead to renown reliability, quality and performance.

To find out more about how we can assist you in achieving that perfect cup of espresso, please visit our site today.
Alternatively visit your nearest Showroom for a demonstration.


Buy Bezzera Coffee Machine

Posted in Coffee Machines By F.E.D.

What makes a perfect crepe?

Thursday, 6 August 2015 12:40:00 pm Pacific/Auckland

What makes a perfect crepe?

Some say it's the mixture, others say it's the way the mix is spread, or even the touch of the chef and their perfect timing. At Fed we believe all of these elements help define a delicious crepe but must importantly it is being able to trust the equipment you use we stand by our new line of crepe makers starting with the DE-1 Benchtop model.

DE-1 is made of a high quality stainless steel construction that withstand the harsh commercial cooking environment, and the finish well it is an added bonus.

The 400mm cooking surface is made of cast iron. This material has many benefits. First, it is an excellent heat conductor and it allows a better and even cooking, which is a must when cooking crepes. Second, it doesn't scratch which means no damage after decades of use. Finally, cast iron renders the surface non-stick so you do not need to add any cooking oils allowing for light and non-greasy crepes.

An easy to use temperature thermostat is located on the front of the unit so you can easily adjust the temperature at any stage of the cooking process to ensure a beautiful crepe at all times. As an added bonus the DE-1 also includes a warming tray that will keep your crepes nice and toasty warm will you are producing more.

Posted By F.E.D.

FED Coolroom Flatpax

Thursday, 30 July 2015 12:37:00 pm Pacific/Auckland

FED Coolroom Flatpax

The Cost of Installing a commercial coolroom can be costly, when you are running a business under tight margins it is important to find ways to stretch the bottom-line.

When it comes to working more efficiently, a Flat Pax Coolroom system or freezer room can help you achieve a significant return on investment.

The Cool room Flatpax is a DIY system that is constructed onsite by the enduser and can be fully functioning within one working day. Unlike other cool room systems the Flatpax system is constructed of durable insulated interlocking walls that can be used to construct any number of geometric or organic shapes to suit the confines of the building and the needs of the end-user.

Its non-permanent construction makes the Coolroom an ideal solution for those who are renting and wish to minimise the construction costs of setting up a commercial space.

For further information on FED's Cool room Flatpax System than please contact our Service depart on 1300 887 055 or request a site inspection on

Posted By F.E.D.

FED Ventilation

Wednesday, 29 July 2015 12:35:00 pm Pacific/Auckland

FED Ventilation


All commercial kitchens operate with a high level of risk, and it's important to continually identify ways to protect your employees and ensure a safe working environment.

The purpose of a commercial kitchen exhaust hood is to remove heat and contaminants produced during the cooking process, thereby ensuring a clean kitchen and a reduction in fire hazards. The reduction of these hazards will ensure a safe and comfortable working environment for your employees, increasing productivity.

The FED Ventilation canopy is manufactured from high quality 1.2mm SUS 304 grade stainless steel which complies with AS1669.2.2014 Australian standards.

With its modular system the FED Ventilation can be easily installed to create the desired length from a small compact kitchen to a commercial sized restaurant and everything in between.

FED Ventilation will provide an efficient, cost effective solution to your commercial kitchen ventilation needs. We take care of everything from start to finish.

For more information or to organise a free and site inspection feel free to contact your local FED showroom or FED Service on 1300 887 055.

Posted in Catering Equipment By F.E.D.

How the Fast Blast Blast Chiller and Shock Freezer can save you money

Wednesday, 15 July 2015 12:34:00 pm Pacific/Auckland

How the Fast Blast Blast Chiller and Shock Freezer can save you money

Commercial kitchen equipment in the food and beverage industry operates with tight margins, and it's important to continually streamline your production in your commercial kitchen.

When it comes to working more efficiently, increasing food quality, and boosting your bottom line, a Fast Blast Blast chiller or blast freezer can help you achieve a significant return on investment.

Here are some simple ways that the Fast Blast Blast chiller can help save your business money

How do they operate?

They operate in a similar fashion to combi or convection ovens with
powerful fans creating a fast even air flow, except the air is, of course, very cold instead of hot. Using a high-powered refrigeration system, cold air is blasted laterally over the product at high speed, extracting heat at an optimum rate, whilst maintaining food quality. Once the food is out of the Danger Zone and the chill or freeze cycle is complete, the equipment switches into "Hold mode" to keep the food at the required temperature (+3?C if chilled, -18?C if frozen)

Extend shelf life
Unlike normal commercial kitchen equipment solutions like blast chilling or blast freezing can significantly extend the shelf life of your food. With the addition of a Fast Blast blast chiller or blast freezer into your commercial kitchen, you can reduce moisture loss in cooked foods – increasing yield and maintaining delicious natural flavour and quality.

A chiller system also means you can keep much tighter product control, produce a higher quality of food all year around a, and cut the waste that can result from the traditional chilling and freezing process.

Buy in Bulk
As blast chiller or blast freezer ensures superior quality of your ingredients, you can buy larger quantities of produce when it is in season, readily available, and priced at its lowest. You can then store it for long periods of time, without compromising on quality or freshness.

It is widely accepted that in season premium quality products that have been blast frozen and thawed is often better quality than a fresh product that is available out of its peak season.

Blast chilling and blast freezing equipment simplifies your overall commercial kitchen ordering process, and enables you to plan more effectively, without too many disruptions to your menu caused by a lack of availability.

Reduce Waste
Kitchens with blast chillers and freezers throw away less food. Food left over, from a hot servery for example, can quickly and safely be chilled for later use, with complete confidence in its quality and safety.

Once prepared and chilled, only the correct numbers need be reheated, as legislation states that chilled food can be safely kept below +3?C for up to 5 days after production. Fast Blast blast chiller and blast freezer from F.E.D help alleviate this problem, and enable you to reduce the likelihood of damaged food.

Operate more effectively
A blast chiller / blast freezer system can also streamline production processes within your commercial kitchen - assisting your staff to work faster and more effectively.

This gives you the flexibility to adjust your staffing levels to meet demand, as well as manage your overall operating costs.

Fast Blast blast chiller and blast freezer also help you meet food safety requirements by reducing the potential growth of
micro-organisms which result in your food deteriorating more quickly.

Interested to find out more about what makes F.E.D's Fast Blast blast chiller or blast freezer superior to other commercial chiller and commercial refrigeration products?

Our network of dealer showrooms is well resourced to provide all the information you need on the Fast Blast range.
To see any of the equipment in action, simply contact your local showroom to book in for a demonstration. Our knowledgeable
sales team will help you in selecting the right commercial kitchen equipment for your business.


Posted in Catering Equipment By F.E.D.

What is Sous Vide

Monday, 25 May 2015 12:31:00 pm Pacific/Auckland

What is Sous Vide

What is Sous Vide

Sous vide is French for "under vacuum" is a cooking method that involves sealing the food in an air tight plastic pouch ideally using a vacuum sealer and cooking it in a water bath at a constant temperature typically around 55 ?C (131 ?F) to 60 ?C (140 ?F) for proteins and even higher for vegetables.

A sous vide can cook proteins, vegetables and fruits, intensifies flavours and maintains the beautiful succulent juices of the produce, without any risk of overcooking.

With vegetables it allows that they are cooked through without losing their texture and becoming undesirably soft.

With gamier or tougher cuts of protein it will cook and tenderize the protein ensuring for flavoursome mouth-watering dish without any risk of a dry end product.

The sous vide will always provide you with superior flavours and unique texture that tastes amazing!



Sous Vide 2

Posted in Catering Equipment By F.E.D.

Factory Seconds

Friday, 22 May 2015 12:15:00 pm Pacific/Auckland

Factory Seconds

Factory Seconds

Food Equipment Distributors supply high quality professional equipment, which from time to time are damaged in transit or have been displayed and demonstrated in our showroom.

These products still maintain our high standards of professional , reliable catering equipment.

Buy Smart

Why purchase new ? The model is the same quality but it might have a few scratches or some carton damage, which equals greater savings for you. These savings can be used in fitting out your next cafe with a custom made solid stone bar table, updating your furniture with our great range of chairs, or even allow you to upgrade to a larger model of commercial cooking equipment, which you hadn’t budgeted for.


Most of our Factory Seconds at Food Equipment Distributors
come with a 12 month warranty as standard with the option to extend this for refrigeration products by a further 2 years.

So next time you come by our showroom or visit our website take a moment to have a look at our factory seconds you will be surprised with what you might find.

Posted in Catering Equipment By F.E.D.

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